Nomis: Damn Boots - The Nomis football video

If you become Adidas Senior Vice President for Global Football at the age of 29, it’s pretty clear that you know your way around the football boot market. Even more so if, along with Craig Johnston, you come up with the design of one of the world’s most successful boots, the Adidas Predator.

That in a nutshell is the resume of Simon Skirrow, the man behind Nomis.

Based in Brisbane, Australia, Nomis have quickly established themselves as a resourceful and highly creative force and they’re certainly not backward about coming forward, clearly getting under the skin of some of their main competitors, most notably Skirrow’s former employers in Germany.

So perhaps we shouldn’t be surprised that the latest Nomis marketing assault is another classic piece of Skirrow thinking. The newly designed web site at www.nomisfootball.com plays host to a brand new video which is sure to become a hugely popular download over the next few days and weeks.

It would be mischievous of Footy Boots to offer a critique of what the video is trying to achieve, apart of course from increased sales, and who the targets of the narrative may be. We’ll let you decide that for yourselves after watching the new ad on our player. Let’s just say that this is a million miles away from a standard football boot commercial. Enjoy.